December 15, 2014 by Eric Wagner Leave a Comment

Ford: Microsoft out, BlackBerry in

The company’s attempt to integrate consumer technology into its vehicles was so complicated and undependable when it was redesigned four years ago that Ford’s overall quality ratings plunged…

On Thursday… The company announced a complete redesign, jettisoning Microsoft, its longtime partner, in favor of BlackBerry, and replacing the MyFord Touch moniker with a new name, Sync 3.

Oh my. Replaced by Blackberry. How bad do you need to be for THAT to happen.

About Eric Wagner

Eric Wagner is the owner of Fifth Cup, a small, highly caffeinated web design and development agency in Portland Maine, and an enterprise technology executive whose passion is helping companies take advantage of technology.

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